1. Platform

    Your process, set in the platform.

    The platform is set to how your team already decides.

  2. Our people

    Our people join your team.

    They run the commercial work in the companies you back, in the mix your team needs.

    They work in the same record your team reads.

    • Go-to-market
    • Productization
    • Business development
    • Fundraising
  3. Method, Market data

    Our method, adapted to your thesis.

    Our base method has 109 fields, each with a warning, what good looks like and a worked example. Yours are set to your thesis.

    Market data from research to government sits under it.

    109 fields in our base method, all indicative. One field, opened:

    Competitive landscape

    Your positioning in one sentence

    For [specific customer], we are the only [what you are] that [specific outcome], unlike [alternatives].

    Warning

    "We use quantum computing" is not a position. It is a technology. Customers do not buy technology, they buy outcomes.

    What good looks like

    Every word is specific. The customer is named by role and industry. The category is specific (not "software"). The outcome is measurable. The alternatives are named.

    Worked example

    A real company's positioning sentence, taken apart word by word.

    Quoted from the VentureQu platform

  4. Method, Platform

    Every idea gets its stop rule first.

    The rule is written before the test. The reason stays on the record.

    Ideas tested against a stop rule written first, with the result. Sample data.
    IdeaStop rule, written before the testResult
    Quantum-enhanced MRI contrast analysis serviceFewer than two owners actively searching kills the row.Stopped
    Portfolio-optimization quantum service for regional banksNo bank with budget and timetable kills the row.Stopped
    Cold-atom gravimeter product for mining explorationFewer than two of eight managers with an active budget kills the segment.Pivoted
    Quantum-memory-as-a-service for repeater networksNo operator able to name a procurement route kills the row.Parked
    Real-time surface-code decoding as a licensable stackFewer than two paid-evaluation pre-commitments from nine interviews kills the row.Built into a company

    Sample data from the VentureQu platform.

  5. Method

    Your team decides at every gate.

    A gate opens on a dated fact from outside, never on a claim alone.

    1. AssertedThe team says soDoesn't count yet
    2. BenchmarkedBeat a named baselineDoesn't count yet
    3. Independently verifiedSomeone outside checked itCounts
    4. DeployedRunning for a customerCounts

    GoChangeStop

  6. Our people, Method, Platform, Market data

    Each company's route, picked at a gate.

    Set up across your whole portfolio or ecosystem. Your team picks each company's route at its gate.

    • License
    • Build inside
    • Spin out
    • Partner
    • Stop

Start with your portfolio or your ecosystem.